Featured on Good Morning America, NPR, WSJ, and many others, with many wines scoring over 90 points regularly, there’s no doubt Lubanzi Wines has an incredible product. But, as one of the world’s first climate neutral wineries, South Africas’s very first B-Corp winery, and a social enterprise giving 50% of profits back to charities supporting South Africa’s vineyard workers, they are so much more than a wine company.
So when they were set to launch in Waitrose, a UK-based grocery chain, they knew they needed something that could get this message across to sales staff. That’s where we came in.
"The folks at Waitrose loved the video. Sales staff came away excited about the wines and eager to sell a product they knew made a positive impact back at the source."
- Walker Brown
Lubanzi’s brand identity is decidedly outdoors and rugged, while their business philosophy places a big emphasis on the land and the hands that work it. So we knew we wanted the visuals to showcase South Africa’s wine-lands and the production process of the wines. Fortunately, Lubanzi had a wealth of drone footage and B-roll ready for us, and the company’s Co-Founder Charlie also wanted to be on camera, narrating Lubanzi’s story.
To capture the spirit of the brand, we chose upbeat, relaxed music, and chose a color-grading direction to emphasize warm tones and brightness, capturing the bright South African sunshine of the Swartland. The result was a beautiful video telling Lubanzi’s unique story that all parties were proud to share.
